That is a question I get asked almost on a daily basis when consulting with a new bride and groom.
Over and above the obvious fact that fresh flowers are expensive in themselves, there are quite a few contributing factors as to why the cost of your wedding flowers may seem like an exorbitant amount.
The first contributing factor is that you are not receiving cut stems in wrapped bouquets that are bought from a Woolies, Checkers or PNP - you are receiving hand crafted arrangements that are styled by a passionate floral stylist. At the end of the day, you are paying for a product and a service compiled into one glorious and customised arrangement that will make your wedding day unique and stand out from the rest. You won't just be paying for the final product that magically appears on your guest and bridal tables, but you are paying for the time and labour that goes into creating these masterpieces.
Let's not also forget the behind the scenes expenses like administration, supplies, transportation and storage - these are running costs that need to be covered by your wedding planner and florist at the end of the day :)
It will all be worth it in the end, we promise!
The second contributing factor is season. This is not only referring to the time of year that a flower is in bloom, but also making reference to the time of year that your wedding takes place. In the wedding industry, weddings also have a season. In South Africa, our wedding season is from October - April. During the busier wedding season, flower costs may be higher due to the demand for certain flowers being greater.
And going back to the flowers for a second - flowers that are being used in their growing season will be more cost effective than flowers that aren't, as these may have to be imported for your special day to ensure that only the best blooms are being used for your wedding.
The last contributing factor is one of the most obvious - the type of flower matters. Whether you are a girl who loves luxurious orchids and tulips, quaint chrysanthemums, or timeless garden roses, there is a style that will suit you. Each however, comes with it's price.
Keeping in mind that you can't do a bouquet arrangement with one single flower stem, a few stems need to be gracefully arranged together to form the masterpiece that your florist will be styling for your wedding bouquet. The cost of clustering your flowers together to fill space and to create the desired style can add up - but this doesn't necessarily mean that you need to take out a loan, or sell a kidney on the black market to pay for your flowers.
If you are on a budget, but you would like to incorporate flowers that are a bit pricey, there is no rule to say that you have to do your entire bouquet with that one type of flower! Make use of mixed greenery, and more cost effective flowers to bulk up your arrangement. Nothing wrong with a bit of compromise ;)
Perhaps your style is to avoid flowers all together and just do a simplistic greenery arrangement with a few candles placed in between for height, texture and depth. Play with textures of different greenery styles - using greenery also has a great perk - they smell amazing!
Our biggest tip is to have an open conversation with your florist / wedding coordinator about your floral likes, dislikes - and of course your budget. We have a great understanding about flowers that are in season, what they cost, and what flowers will work well together without it costing you all your body parts.
Looking for a quote or need some inspiration? Chat to our wedding planner today for a personalised quotation to best suit your style and budget :)
Coordinating Excellence every step of the way!